Campaign

Strike have been working with Paramount Pictures on the promotions for this comedy title starring Taraji P. Henson. Competitions were set up in publications such as Pride Magazine, Black Beauty and Hair Magazine, The British Blacklist, The Voice Newspaper and more. We set up a full page paid advertorial and a full page competition in print and online with Pride for tickets to the multimedia screening. Strike partnered with Spectrum makeup brushes to source prizing and organise press activations at the multimedia screening. We also sourced the official drinks partner and awesome sampling partners for this screening. Check out our ‘What Men Want Multimedia Screening’ case study for more on this.

Synopsis

Ali Davis (Taraji P. Henson) is a successful sports agent who’s constantly boxed out by her male colleagues. When Ali is passed up for a well-deserved promotion, she questions what else she needs to do to succeed in a man’s world… until she gains the ability to hear men’s thoughts! With her newfound power, Ali looks to outsmart her colleagues as she races to sign the next basketball superstar, but the lengths she has to go to will put her relationship with her best friends and a potential new love interest (Aldis Hodge) to the test. WHAT MEN WANT is the latest comedy from director Adam Shankman (HAIRSPRAY) and producers Will Packer and James Lopez (GIRLS TRIP), co-starring Tracy Morgan, Richard Roundtree, Wendi McLendon-Covey, Josh Brener, Tamala Jones, Phoebe Robinson, Max Greenfield, Jason Jones, Brian Bosworth, Chris Witaske and Erykah Badu.