Sonic the Hedgehog


We were excited to kick off Strike Media: The Family Edition with Paramount’s latest family friendly hit Sonic the Hedgehog! In the build up to the theatrical release Strike managed all promotions for the film, organising two large print competitions one in iNews and the other in Time Out as well as loads of online competitions for the incredible Sonic merch Paramount supplied.

We also worked with some of our loyal brands to supply some tasty blue treats and sweets for some extra special influencer screenings in the lead up to the films record breaking release!


After discovering a small, blue, fast hedgehog, a small-town police officer must help it defeat an evil genius who wants to do experiments on it.