Like a Boss Influencer Campaign

We were delighted to work with Paramount Pictures to spread the word about this fun comedy, starring Rose Byrne, Tiffany Haddish and Salma Hayek, through influencer events, brand partnerships and print coverage. The film follows the story of two best  two best friends who grow a successful beauty brand, Mia & Mel, from the ground up. They’re also in over their heads financially, and the prospect of a buyout offer from an industry titan proves too tempting to pass up. The beauty business is now about to get ugly as the proposal puts Mia and Mel’s lifelong friendship to the ultimate test…

All of our pink, girl power dreams came true at the five star Lucknam Park Hotel, where we invited influencers from the world of entertainment, fashion and beauty to re-create iconic scenes from the film with us. Lucknam is a firm favourite of Salma Hayek’s, so it seemed the perfect venue to re-create the baby shower, ‘Beauty and Bubbles’ and the Mexican cooking class scenes. The group was made up of Jess Woodley, Laura Lou Crane, Cherry Healey, Cici Coleman, Emma Walsh and other fabulous ladies in entertainment, whose social media accounts have a huge combined reach of over 2 million.

Lucknam Park kindly provided the perfect ‘baby shower’ venue, of their Grand Master and Junior suites. We dressed the room with branded pink accessories, floral arrangements and gifted goodies from REN Skincare, Dr. Lipp, Stila, The Azurina Store, Elizabeth Scarlett, HA Designs, Fentimans, Thomson and Scott and more. All of the product we sourced and personalised Like a Boss items gelled perfectly with the pink theme and created a beautiful backdrop for influencers to create social content and take pictures and videos for instagram stories. The pastry chef at Lucknam also pulled together a bespoke themed afternoon tea menu, with sweet treats that looked like items you would find in your Mia & Mel makeup bag!

We invited internationally recognised hair and makeup artists to get guests feeling glamorous for the evening activity at Lucknam’s famous cookery school. The group was introduced to the cookery school and the Mexican themed menu, that was an exact replica of the one in the film, with a tequila tasting and Margarita cocktail masterclass. We provided red, Like a Boss aprons and cooked a menu of red mullet ceviche and churros. Guests then enjoyed a luxury overnight stay and a relaxing breakfast and access to the beautiful spa. Huge thank you to Lucknam Park Hotel and all of our brand partners who made this event such a success!

Following this, we had a great time collaborating with The Azurina Store for an influencer screening of Like A Boss at White City House. This galentines event was attended by girl bosses from SilkFred, FaceGym, ASOS and Sheerluxe, as well as beauty and fashion influencers. Electric cinema was dressed with pink monogrammed gifts, dried flowers from Gloria Studio, popcorn and pick ‘n mix. What more could a girl want!