The Strike team were excited to bring some Christmas cheer alongside Modern Film with their latest CBeebies Christmas Show – The Night Before Christmas ahead of its cinemas release this December.

We were delighted to secure samples for goody bags at the Cineworld, Leicester Square premiere with some great brands. We teamed up with Happy Monkey Smoothies, CanOWater and FruitBowl to create tasty goodie bags for everyone at the premiere.

We also worked closely with family-orientated press to ensure knowledge of the release reached as many families as possible.

Synopsis

Inspired by the classic poem, ‘The Night Before Christmas’, audiences will follow the adventures of Holly and her brother Jack on Christmas Eve as they send their wishes to Father Christmas. But then they have to deal with the mischievous Wish Taker who steals those wishes, leading Holly to travel far and wide in search of them. Will she succeed and ensure Father Christmas has all the wishes in time for Christmas Day?