Rakuten TVs investments prove dedication to infiltration of UK VoD market
Partnerships with The BFI London Film Festival and awareness Ogilvy demonstrate Rakuten TV’s dedication to increasing awareness of Rakuten TV in the UK.
Rakuten TV has launched their winter advertising campaign in the UK, with TV, digital and in cinema advertising. This exposure will draw the Video on Demand platform closer to its goal of making people realise that with Rakuten TV, you don’t need to leave the comfort of your own home to have an authentic cinema experience on your Smart TV.
Ogilvy’s campaign for Rakuten TV “The best of cinema, the best of home” shows what appears to be a family enjoying a movie at the cinema, but behaving as if they were at home. It is then revealed they are not in the cinema but actually at home watching a move from Rakuten TV – pushing the key messaging that Rakuten TV is ‘Your cinema at home’.
With a media planning curated by Mindshare, the advert will be running pre and mid roll on ADTV. Channel 4 will be the main exhibitor of the ad, but it will also be visible on Sky On Demand, Virgin On Demand, My5 and STV. In addition to the television spot, different pieces have been prepared to help spread the new concept, including 10″ audio-visuals, pre-rolls and social media content. The ad will also run in Odeon cinemas across the UK.
Jacinto Roca, CEO and Founder of Rakuten TV says “Our investment in advertising is just the beginning of increased awareness of the Rakuten TV platform. This is something we hope to sustain for years to come.”
These brand awareness campaigns follow swiftly on from Rakuten TVs debut brand awareness move last week where they became an Official Partner of The 61st BFI London Film Festival. On Saturday, The Festival held the Archive Gala of Shiraz: A Romance of India presented in partnership with Rakuten TV. Shiraz was rescored and remastered as part of the BFI’s contribution to the UK-India Year of Culture 2017. As a result, Rakuten TV had a wide variety of brand presence at the festival.