Paranormal Activity: The Ghost Dimension

Paranormal Activity: The Ghost Dimension

Ivy George plays Leila in Paranormal Activity: The Ghost Dimension from Paramount Pictures.

Having worked on all the Paranormal Activity films in the franchise to date, we couldn’t wait to get involved with the latest instalment.

We were tasked with sourcing prizes to assist with the promotional campaign. So we spoke to our good friends at Haunted Happenings about providing ghost hunting experiences, while we worked on securing some high profile promotional features.

With two Ghost Hunting adventures in the bag, including a trip to Ireland, we were able to negotiate and secure coverage with Shortlist magazine and SciFi Now (half page and full page respectively). Both competition elements also ran via their online channels and newsletters for extra exposure. In exchange, Haunted Happenings received logo inclusion, information and links through to their website.

But spooky adventures were not quite enough – we also worked with our of our co-conspirators to secure a Focal Dimension Soundbar (see what we did there?) worth over £1k, which enabled us to secure a full-page feature in Stuff magazine, with an online push too. Traffic for Focal was directed through to Richer Sounds’ website.

In addition, we worked with one of our partners to bring both Paranormal Activity: The Ghost Dimension and Scouts Guides to the Zombie Apocalypse to Freshers’ Fairs up and down the country. For more information on how, click here.