Mission: Impossible – Rogue Nation
Who doesn’t love a Mission Impossible film? The car chases, the suspense, those impossibly perfect teeth. For the release of the latest installment, Mission: Impossible – Rogue Nation, we were tasked with securing offline promotions for the releases in key publications. And we were thrilled to secure a number of high profile features, including one with Redbulletin – Red Bull’s monthly magazine, which is distributed with the Evening Standard and Irish Times, as well as at airports, shops and on this occasion, at the Red Bull Air Race. The promotion also ran online on Redbulletin.com where traffic was directed.
Shortlist was also secured with an impressive trip to Marrakesh, including a newsletter promotion with their main newsletter, as well as with brother publication Mr Hyde, whilst full and half page promotions were negotiated and secured with Trinity Mirror via The Mirror’s weekly supplements in We Love TV, Notebook and Love Sunday, which ran concurrently online too.
Further promotions also ran with online destinations such as Clash Music, Kiss and via the YPlan mobile app.