Haven, Hell on Wheels & Rookie Blue
During April and May we were asked to work the publicity and promotions across the DVD releases of three of Entertainment One’s TV properties – Haven: Season 5 – Volume 2, Hell on Wheels: Season 5 – Volume 1 and Rookie Blue: Season 5 – Volume 2.
With time of the essence, we set to work immediately negotiating with our contacts to secure the best possible exposure for titles using a limited budget. Through our negotiations we were able to secure coverage with the likes of Take A Break, The Sun, The Express, The Star, Sky Sports, Shortlist & Magic (which given the relatively low awareness of these shows is quite some feat) as well as some more genre specific media, especially with sci-fi show Haven, to hit the likes of the SFX, SciFiNow, Interzone Magazine, Starburst as well as a social media competition to the 66k fans of the recent MCM Comic Con.
Some highlights from the coverage can be found below.
Take a Break – Half page (plus 6 weeks coverage across Bauer Network online (60+ websites))
Interzone Magazine – Double Page Review
Sun Perks – Online promotions plus social and newsletter x 2 (newsletter below)
Daily Star – online promotion
Sky Sports – online promotion
Daily Express – online promotion
MCM Comic Con – social media promotion
Star Magazine – online promotion
SciFiNow – online promotion
Shortlist Magazine – Quarter Page (plus online and newsletter coverage)