Haven, Hell on Wheels & Rookie Blue

Haven, Hell on Wheels & Rookie Blue

During April and May we were asked to work the publicity and promotions across the DVD releases of three of Entertainment One’s TV properties – Haven: Season 5 – Volume 2, Hell on Wheels: Season 5 – Volume 1 and Rookie Blue: Season 5 – Volume 2.

With time of the essence, we set to work immediately negotiating with our contacts to secure the best possible exposure for titles using a limited budget. Through our negotiations we were able to secure coverage with the likes of Take A Break, The Sun, The Express, The Star, Sky Sports, Shortlist & Magic (which given the relatively low awareness of these shows is quite some feat) as well as some more genre specific media, especially with sci-fi show Haven, to hit the likes of the SFX, SciFiNow, Interzone Magazine, Starburst as well as a social media competition to the 66k fans of the recent MCM Comic Con.

Some highlights from the coverage can be found below.


Take a Break – Half page (plus 6 weeks coverage across Bauer Network online (60+ websites))

TakeABreak_mag copy


Interzone Magazine – Double Page Review

Interzone_Haven_Review copy


Sun Perks – Online promotions plus social and newsletter x 2 (newsletter below)

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Daily Star – online promotion

DailyStar_RookieBlue


Sky Sports – online promotion

SkySports_CompHome

 


Daily Express – online promotion

Express_HellonWheels


MCM Comic Con – social media promotion

MCMCOmicCon_Twitter_Haven


Star Magazine – online promotion

StarMag_HellonWheels


SciFiNow – online promotion

SciFiNow_Haven_comp


Shortlist Magazine – Quarter Page (plus online and newsletter coverage)

Shortlist_mag_comp