We worked with one of our co-conspirators to bring the perfect pairing – Paranormal Activity: The Ghost Dimension, and Scouts Guide to the Zombie Apocalypse – to the newly christened first year university student population, via Freshers’ Fairs up and down the country.
With both features aimed squarely at the student populous, we produced 100,000 packs containing a double-sided A2 poster featuring a film on each side – perfect for those university hall walls. The envelope of the packs also included the Paranormal Activity artwork on both sides and in full colour.
Universities hit included Edinburgh, Liverpool, Manchester, Bristol, Sheffield, Nottingham, Kings, Leeds, Cardiff and Birmingham to name but a few.
As well as individual pack distribution, posters were also put on display at campuses throughout the country in the lead up to both films’ releases and for the six weeks following. Or at least until students stole them…